Marketing Mix Modelling (MMM) is the art of using statistics to forecast sales and profits based on historical marketing tactics.
Sound complicated? Not if you’re Dan Rimmer from Kite Consultancy — he’s a master of MMM and came to Leeming Design for a new logo and a major refresh of his simple but informative site.
Dan needed somewhere to showcase his experience and share job vacancy information — another of his areas of expertise.
I kept it fairly simple with a high-impact video homepage with simple and easy-to-navigate pages which Dan can update and change now that I’ve taught him how, using bespoke, video-based tutorials.